Brand history

Russian innovative brand for those who are in continuous movement, in the flow of everyday life tasks and looks for simple alternative ways to solve them.

Uvelka is your rational assistant in the kitchen, full of great ideas for a complete daily meal.

Our products allow you to get more value, giving less time and energy to cooking. You don't have to cook at all, because we already have ready-made breakfasts, lunches and dinners. Plus crumbly side dishes in bags, innovative dishes with sauces, a collection of the most interesting cereals in the world and much more for your culinary experiments. Including easy step-by-step recipes on packaging.

1992
April 20 is the birthday of the enterprise - construction of a shop for the processing of scarce buckwheat cereals begins
Дата №1
1993
The first product, unground buckwheat, was produced. The buckwheat shop produces up to 15 tons of cereals per day. The products are sold in bags of 50 kg
Дата №2
1993
Release of packaged buckwheat in plastic packaging.
Дата №3
1995
Release of buckwheat groats in colored polypropylene film (soft packaging) and expansion of the range of groats. And also the appearance of its own logo and trademark ‘Uvelskaya cereal company’.
Дата №4
1996
Start of boil-in-bag cereals production
Дата №5
1997 - 1999
Expansion of the line of cereals in soft packaging, revision of the packaging design
Дата №6
1997 - 2003
Expansion of the line of boil-in-bag cereals, restyling of packaging
Дата №7
2002
The company launched a new product on the market - a mix of cereals with vegetables under the brand name ‘Home-made side dishes’
Дата №8
2003
Modification of the brand and the products of the enterprise began to appear under the new trademark ‘Uvelka’.
Дата №9
2006
The production of assortment items begins - Cereal flakes.
Дата №10
2011
In August, the first commercial production of Oatmeal was carried out.
Дата №11
2012
The ‘Uvelka’ Company LLC ‘Resurs’, continuing to adhere to the benchmark for quality and innovation, introduces a line of new products to the market, which includes the most popular varieties of exotic rice, lentils and beans
Дата №12
2012
Change of soft packaging design
Дата №13
2013
Consumers saw boil-in-bag cereals of TM ‘Uvelka’ in a new design on the store shelves. In addition, now all the advantages of Uvelka groats are obvious: the consumer can find out everything about the beneficial properties of cereals by reading the information on the package!
Дата №14
2017
New brand positioning.
The new logo is associated with grain and a full plate
Дата №15
2017
Change of boil-in-bag cereals design
Дата №16
2017
Change of flakes design
Дата №17
2017
Redesign of exotic rice and legumes, sub-brand Uvelka ‘Collection of flavors’
Дата №18
2019
Redesign of exotic rice cereals and legumes in a new doypack form with a unique Easy-lock fastener. Subbrand ‘Uvelka. Collection’
Дата №19
2019
A unique new product from ‘Uvelka’ - no analogues on the market & Sets for preparing a restaurant dish in your kitchen. New category: cereals with spices and sauce or pasta with sauce
Дата №20
2020
New brand positioning. New logo and brand character
Дата №21
2020
Soft packaging redesign
Дата №22
2020
New form ‘basic cereals in a doypack’
Дата №23
2020
Rice with spices inside. New product.
Дата №24
2020
A new category from the Uvelka brand - no analogues on the Russian market. Fully ready dishes ‘Uvelka. Dinner Express’ in a convenient doypack package designed for heating in a microwave oven.
Дата №25
2020
‘Uvelka’ presents oat and cereal porridges in a unique portioned packaging format - a glass with a spoon under the lid.
Дата №26
2020
Redesign of the packaging of bag-in-boil cereals
Дата №27
2020
Redesign of the packaging ‘Home-made side dishes’
Дата №28
2020
Development of packaging design for a new line ‘Good Morning’
Дата №29
2020
Boil-in-bag pasta
Дата №30
2021
New line ‘The most soup’
Дата №31
2021
New line of granola ‘Good morning'
Дата №32
2021
New line ‘Hercules Bogatyrsky’
Дата №33